About Sandwich Board AI
We believe the way customers find businesses is changing - fast. And most businesses don't yet understand how they show up in that new world.
Help local businesses win in the AI search era.
Search is no longer just a list of links. Customers are asking AI tools what to do, where to go, and who to trust. Sandwich Board AI exists to make that shift visible - and actionable.
- Whether you appear in AI-generated recommendations
- How you compare to your local competitors
- Exactly what you can do to improve
If you're not showing up in AI answers, you're not in the conversation.
We brought clarity to a black box.
AI tools are becoming the first place people go for decisions - "best dentist near me," "top accountant in my city," "where should I eat tonight?" But unlike traditional SEO, there's no dashboard, no ranking page, and no clear way to measure performance.
So we built one - and gave businesses a way to compete.
Built by operators in search & AI.
Byron Reese
Technology entrepreneur, futurist, and bestselling author focused on the impact of AI and emerging technologies. He has founded and led multiple companies and is widely recognized for helping organizations understand how major technological shifts reshape industries.
Ethan Trex
An operator and entrepreneur focused on building practical, scalable products that help businesses grow. He specializes in turning complex technology into clear, actionable tools that deliver real value - ensuring insights are not just accurate, but usable.
Kevin Fink
A technology leader with deep experience building and scaling modern software systems across startups and established companies, focusing on reliability, performance, and clarity. He leads the platform that turns AI behavior into structured, actionable insights.
Three principles guide every report.
Clarity over complexity
We show you exactly where you stand - no jargon, no guesswork.
Action over theory
Every report includes practical steps you can take immediately.
Reality over hype
We focus on what AI systems are actually doing today - not speculation.
Where local discovery is headed.
- AI-driven discovery will become the default for local search
- Visibility inside answers matters more than visibility in lists
- Small businesses deserve access to these insights
AI is changing how decisions are made.
Sandwich Board AI helps you make sure your business is part of those decisions.
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