How it works

We test how AI tools recommend businesses in your market - and tell you, in plain English, exactly how to climb. Then we keep checking every quarter so you don't drop.

From order to AI Visibility Report in 48 hours. Free quarterly check-ups for the rest of the year after that.

The process

Five steps. Same methodology for every report we run.

01

We run real customer prompts on six AI tools

We don't ask AI tools "who's the best landscaper?" We ask them what your customers actually ask: "Find me a landscaper near 78704 who can install a sprinkler system," or "What's the highest-rated estate planning attorney in the DFW area?" The exact phrasings vary by industry - and we research yours specifically before we test. We send these prompts to ChatGPT, Google AI, Siri, Alexa, Perplexity, and Microsoft Copilot.

02

We log every business each AI recommends

Each tool returns a different mix of businesses, in a different order, with different reasoning. We capture all of it - the names, the rankings, the language each AI uses to justify its choices, the questions it asks you to refine its answer. When AI tools disagree, that's signal too. By the end, we have a full picture of who gets recommended in your market and who's invisible.

03

We score every competitor's website on AI ranking factors

Then we reverse-engineer why. We crawl every recommended business's website and score it across the factors AI tools weigh most heavily: schema markup, FAQ structure, content freshness, off-site mentions, review patterns, structured data on services and pricing. We benchmark you against the businesses that beat you - and against the businesses you beat.

04

We identify the gaps that explain who wins

The score reveals patterns. Maybe the top three businesses all have FAQ schema and you don't. Maybe they're cited in 40+ articles and you're only cited in three. Maybe they have detailed service pages and you have a paragraph. We pull out every meaningful gap and rank them by how much each one likely contributes to the outcome.

05

We write your action plan in plain English

Finally, we translate findings into concrete to-dos. Not "improve your schema markup" - but "add this exact JSON-LD block to your services page; here it is, copy-paste it." Don't know what a JSON-LD block is? No problem. Your webmaster will, and it's an easy implementation. Every fix is ranked by impact and effort, with the quick wins first.

Part 2 - Quarterly maintenance

Same methodology, run again every 90 days so you don't slip back.

The one-time report tells you where you stand today and how to climb. Quarterly maintenance shows your progress and helps you keep your gains. We re-run the full five-step process every 90 days, watch for competitor changes in your market, and refresh your report with anything new. These quarterly updates are included with your subscription. No contract, cancel any time.

What's inside your report

Every report is custom to your business and market - but the structure is consistent.

Sandwich Board AI - AI Search Visibility Series

AI Visibility Report - Your Local Market

How customers find you on ChatGPT, Google AI, Siri & more
Prepared for
Your Business Here
Report ID - sample123
When customers ask AI
#?
of ? firms

AI tools tested: ChatGPT, Google AI, Siri, Alexa, Perplexity, Microsoft Copilot

1
Top Competitor #1
Top pick
2
Top Competitor #2
3
Top Competitor #3
4
1 firm between the leaders and you
compressed
5
Your Business Here ← YOU
Room to grow
6-15
10 firms ranked below you
compressed
  • Full breakdown - how each competitor was scored by the AI tools
  • Gap analysis - what your website is missing that makes AI tools skip you
  • Step-by-step action plan - easy fixes to move you toward #1
  • Content plan so AI tools start recommending you by name
  • Reviews and trust audit - the signals AI tools look for
  • Prioritized fix list with the quickest wins listed first
Sandwich Board AI - www.sandwichboardai.com - Page 1 of 18 - Confidential
Inside every report

What you get, every time

1

Full competitor benchmark

Every business that gets recommended above you, scored alongside you on the factors AI tools weigh.

2

Gap analysis of your website

What top-ranked competitors do that you don't - schema, content depth, FAQ structure, off-site mentions, and more.

3

Your action plan

A prioritized list of fixes, ranked by impact and effort. Quick wins first. Each one specific enough that any marketer can run it.

4

Copy-paste assets

JSON-LD blocks, FAQ phrasings, content templates - the actual code and language to drop into your site.

5

Where to get cited

The publications, directories, and review platforms in your industry that meaningfully move AI rankings.

Why this isn't SEO

Two different problems. Two different approaches.

Traditional SEO

Helps you rank on Google's results page (the ten blue links)

  • Optimizes for keyword density, backlinks, and page speed
  • Targets the search results page - click through to one of ten options
  • Has been the dominant approach for 25+ years
  • Still matters - but reaches a shrinking share of customers
AI Search Ranking (what we do)

Helps you get recommended when an AI tool answers a question

  • Optimizes for what AI tools cite - schema, structured data, co-mentions, FAQ phrasing
  • Targets the answer the AI gives directly, where one or two businesses get named
  • A new approach - built specifically for how AI tools choose what to recommend
  • Reaches the 37% of customers who now start their search inside an AI tool
Who implements it?

We don't do the work for you - and you don't need us to.

The report is built so anyone with web access can follow and implement changes.

Your in-house webmaster

Most fixes are content additions and schema markup - the kind of work an internal web person does in a few hours. We give them the exact code and copy.

Your existing marketing agency

If you already work with a marketing or web agency, hand them the report. The recommendations are framed in their language but specific enough that there's no guesswork.

Your freelance developer

If you don't have either of the above, every fix in the report can be implemented by a freelance developer in a single afternoon at typical hourly rates.

The AI tools we test

Every major AI search experience your customers use

Our tests cover essentially every place a customer might ask an AI for a recommendation. They include:

ChatGPT

OpenAI's flagship - the largest AI tool by usage, and where most AI search journeys start.

Google AI

AI Overviews now appear above the blue links on most local Google searches.

Siri

iOS users default here - and Apple is layering more AI into Siri's local recommendations.

Alexa

Voice-first home recommendations on Echo devices.

Perplexity

AI-native search engine known for citations, growing fast in research-heavy categories.

Microsoft Copilot

Surfaces in Bing, Edge, and across Windows. Different sources, different answers from ChatGPT.

Ready to climb - and stay there?

Your custom AI Visibility Report lays out every fix in plain English. 48-hour delivery. Every competitor benchmarked. Every fix ranked by impact. Quarterly maintenance reports make sure you don't drop.

Get My Report

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